I was senior brand writer at this words-first branding studio based in Atlanta. Our small, mighty creative team wrangled big-league projects for clients in B2B technology, SaaS, fintech, health tech and consumer tech. I led competitive audits, voice development, messaging frameworks, and website copy — always bringing creativity without sacrificing strategy.

Why should designers have all the fun? And accolades? The Subtext was created to showcase standout brand writing, and as Managing Editor, I made sure everything was humming. I led content strategy, edited every sumbmission, wrote multiple newsletters a month, managed the publishing flow from start to finish, and launched new content verticals.

As a copywriter at the Brand Identity House of the South, I led clients through a messaging practice that uncovers and expresses what makes them truly unique in a sea of competitors. Whether building a client’s brand from scratch or refreshing an existing one, I delivered a robust verbal identity featuring a distinctive brand voice, snappy headlines and compelling key messages.

Why on earth would a cemetery need a marketing manager? When it’s Atlanta’s oldest burial ground boasting over 100,000 visitors annually and hosting half a dozen events, it’s a no-brainer. I was communications central at Oakland Cemetery, building a marketing strategy from the ground up, and significantly boosting the park’s presence among donors, visitors and the media.