“Get in, get out.”

It was the best piece of feedback I ever got, and it’s stuck with me ever since. Don't linger. Don't waste words. Don’t center the writer, center the reader.

I've spent over a decade as a copywriter, helping brands (and the people behind them) find the best way to embody a voice that's relatable, clarifying and not a total snooze.

I care about tone and believe that when used carefully and constructed with intention, words are as powerful as any picture.

People turn to me when the writing's gotten messy, or muddled or fluffy — and they need someone with fresh eyes and perspective to get them back to the crux. I'm good at turning confusion into clarity, and am especially drawn to writing that speaks human to human.

Outside of the laptop, I make abstract cross-stitches, read when I can, and spend a lot of time thinking about sushi, the late 90’s, and 1970’s pickup trucks. I live in a charming little neighborhood in SE Atlanta with my husband, two tiny sons and a gigantic cat.

Career Highlights

  • I was senior brand writer at this words-first branding studio based in Atlanta. Our small, mighty creative team wrangled big-league projects for clients in B2B technology, SaaS, fintech, health tech and consumer tech. I led competitive audits, voice development, messaging frameworks, and website copy — always bringing creativity without sacrificing strategy.

  • Why should designers have all the fun? And accolades? The Subtext was created to showcase standout brand writing, and as Managing Editor, I made sure everything was humming. I led content strategy, edited every sumbmission, wrote multiple newsletters a month, managed the publishing flow from start to finish, and launched new content verticals.

  • As a copywriter at the Brand Identity House of the South, I led clients through a messaging practice that uncovers and expresses what makes them truly unique in a sea of competitors. Whether building a client’s brand from scratch or refreshing an existing one, I delivered a robust verbal identity featuring a distinctive brand voice, snappy headlines and compelling key messages.

  • Why on earth would a cemetery need a marketing manager? When it’s Atlanta’s oldest burial ground boasting over 100,000 visitors annually and hosting half a dozen events, it’s a no-brainer. I was communications central at Oakland Cemetery, building a marketing strategy from the ground up, and significantly boosting the park’s presence among donors, visitors and the media.

What’s good?

I’m happy to chat, whether virtually or IRL . I’m an Inbox Zero person, so if you drop me a line, I’ll promptly respond.