I’m Pamela (or Pam), a senior copywriter and messaging strategist with loads of experience creating resonant, relatable brand stories.
In a Nutshell
In writing, my goal is to clarify, to connect, and to convert (and yes, I’m a sucker for alliteration). I love working with teams to take what's complex, technical, or internally-focused, and translate it into clear, on-brand messaging that speaks to the outside world.
More Specifically
I’ll help you create a narrative that’s distinctive, approachable and most importantly, actionable. My capabilities include:
Brand Messaging
Brand Strategy
Brand Voice & Tone Guidelines
Campaign Messaging Development
Content Audits & Competitive Analysis
Content Strategy
Copy Editing & Content Refinement
Executional Content Creation
Messaging Frameworks & Playbooks
Web Content Strategy + Copywriting
I’ve had the opportunity to write for a wide range of clients, and have deep experience writing for:
B2B
CPG
Consumer tech
Fintech
Healthcare technology
Hospitality
Non-profits
Real estate development
SaaS
Select Clients
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Figma
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Google X
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North American Properties
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City of Atlanta
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Greystar
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Skip*Hop
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Wood Partners
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Inito
• Figma • Google X • North American Properties • City of Atlanta • Greystar • Skip*Hop • Wood Partners • Inito
Miscellany
I’ve been writing ever since I could hold a mechanical pencil—though my first published piece was typed in MS-DOS. I’m the kind of copywriter who can’t help rewriting the lines I see on billboards, bus shelters and brochures. I just can’t turn it off. You can read more about my POV on writing by clicking here.
In addition to copywriting, I’m a visual artist (and you can check out my work here.)
I’m based in Atlanta, and am open to remote and hybrid opportunities.
Obligatory
All works on this site are the property of my clients and are featured here with their express permission.